CASE STUDIES
Kenya Tourism
The Challenge
Following the presidential elections between Mwai Kibaki and Raila Odinga, violence broke out in several regions in Kenya.
This resulted in a severe drop in tourism despite the fact that the violence was short-lived and closely contained to a few discrete areas.
The Solution
Picture Planet was approached to write and produce a series of short pieces illustrating that Kenya was indeed, a country at peace, and that tourists, despite the rumors, were safe and had no reason to fear any violence.
We interviewed dozens of tourists throughout the country, as well as guides, city dwellers and even the U.S. Ambassador.
With this material, we created a dozen stories illustrating the Kenya that we experienced: strikingly beautiful, calm, peaceful and welcoming.
These produced stories were distributed throughout the world to the tourism and hospitality industry.
The Result
The following year, our clients were happy to see a 20% rise in tourism. This increase in tourism traffic continued at a healthy pace and grew year after year.
Video
Kenya Tourism:
"From the Mouths of Tourists"
Civil unrest rocked the tourism industry in Kenya after their presidential elections. This video is one of a dozen Picture Planet produced for Kenya Tourism, with the goal of bringing visitors back to a once again, peaceful Kenya.
Airline Ambassadors International
AAI is a non-profit organization that supports orphans and vulnerable children world-wide through programs of humanitarian and medical care, plus educational awareness programs for child protection to end child sex trafficking.
The Challenge
Picture Planet was brought in by Nancy Rivard, the organization’s founder, to create an awareness presentation, a Public Service Announcement (PSA), highlighting AAI’s many contributions to the international community of children.
Nancy shared that the organization was anticipating a wonderful opportunity to showcase their work at the United Nations and so it was vital to create a moving, powerful presentation that would effectively demonstrate their many accomplishments.
The Solution
Traveling with an AAI team to Argentina, we photographed the group as they brought and hand delivered food, blankets, medicine and toys to orphanages, soup kitchens and homes for disabled children.
With these images, plus the many interviews we conducted with group members, we produced an informative and moving portrait of Airline Ambassadors that received a standing ovation at the UN.
The Result
This video PSA received attention throughout the media, several more live recognition events, was shown on every American Airlines domestic flight and broadcast on news outlets throughout the world.
AAI’s profile increased as did word of their many good works and the organization has grown significantly.
Video
Video Featurette
Airlines Ambassadors International
This video PSA was created to raise awareness of the many nurturing projects provided to children in need, by this international organization.
Whether through the written word, video or a combination of both, we are ready to take on and solve your challenges. Contact