Hello, I'm Jon Lapidese -  

I create content that cuts through all the fog and noise to communicate, inform and motivate.

Look to me as a marketing partner dedicated to advancing your travel, tourism and hospitality business. And -  increasing your profits. 

I will help you realize your business goals with travel copy that attracts and converts. 

Writing That Will Convert Your Prospects  

My method is about engaging your prospects and building connections of trust through stories, images and emotional connections, so they will come back again and again.    

Here are my work Samples.

I know the travel industry well as I've helped dozens of companies and tourism boards promote their newest products. 

Here are my Clients.       

         Why I'm Unique

At Picture Planet, you will have the benefit of my feet on the ground experience, my  direct response travel writing and my marketing services - all integrated to create a unified, consistent message.  

See my Services

It’s easy to get started. In no time I can be creating better results for your travel or tourism business.

To Contact me

Still, you may have a few (or a lot) more questions so….  Visit my FAQ page

I look forward to answering your questions, getting to know you and getting to work!  

And thanks,


PS.  Put my world-wide experience to work for your business  - call me  at (843) 800-0450 or just Contact me here. 

  • Persuasive Content

  • Smart Strategies

Jon Lapidese is a consummate professional and works tirelessly to deliver the best product. He’s a pleasure to work with and brings real heart and integrity to his work. I have worked with Jon for years and strongly endorse him.
— Kathryn Wohlschlaeger, Senior Public Relations Manager, Vail Resorts
Red Rocks has become the #1 attraction in Denver with thousands of tourists visiting each year. This would not have happened without the remarkable work of Jon Lapidese. His quick response and his work truly helped the exposure of our great attraction.”
— Pat Lee, President, Pat Lee & Associates Board of Director, Visit Denver
Jon Lapidese has the ability to make a complex project into an easy and pleasant experience. His professionalism, expertise and sense of humor enabled us to deliver on time and on budget!”
— Elisa Fershtadt, Public Relations Consultant, Jamaica Tourist Board